Hi {{given_name}},

Have you ever poured hours into perfecting your website copy, only to watch visitors bounce without clicking a single button?

You might be suffocating your best content. Every element crammed next to your call-to-action is stealing attention and costing you conversions.

💡 This week's 80/20 rule - Add 20-30% more padding and margins around your primary CTA button, isolating it with generous white space so it becomes the obvious next step.

🧠 Think of white space like a spotlight on a dark stage. When everything else fades into the background, your CTA becomes the only thing worth looking at.

Research from VWO found that when Open Mile removed visual clutter and surrounded their CTA with white space, their conversion rate jumped from 3.95% to 13.11%, a 232% improvement.

The mechanism is cognitive load theory: your brain can only process 3-5 chunks of information at once. It's like clearing everything off your desk except one important document. Your eyes have nowhere else to go, so the action becomes inevitable.

🖨️ Xerox – The printing giant found that extra links, logos, and social media icons surrounding their "Add to Cart" button were creating ambiguity about the primary action. By removing these elements and replacing them with white space, they achieved improved engagement, more products added to cart and a 33% improvement in customers continuing through the purchase process.

👶 gDiapers – This eco-friendly diaper e-commerce company noticed desktop visitors were ignoring their homepage CTAs while mobile users clicked through easily. The culprit was a lack of spacing between the banner image and buttons below, making them appear as one unified element rather than distinct clickable actions. Adding meaningful white space between these elements resulted in 150% more desktop clicks on navigation buttons and a significant lift in overall conversion rate.

Isolate your main CTA with generous clear space on all sides

Go into your website builder and find the padding or margin settings for your primary button. Add substantial spacing around the button so nothing else touches it. This makes your "Book a Call" or "Get Started" button the obvious next step.

Remove competing elements near your hero section CTA

Delete or move any social media icons, secondary links, or trust badges that sit right next to your main button. These can go further down the page. Your hero section should have one headline, one subheading, and one button with breathing room.

Use a single column layout for your contact form

Stack your form fields vertically with space between each label and input. Add white space above your submit button. This makes even a longer form feel manageable and professional.

Add white space around each product card

In your collection page settings, increase the gap between product cards. This prevents shoppers from accidentally clicking the wrong item and lets each product get proper attention.

Surround your Add to Cart button with empty space

Remove any extra links, social share buttons, or promotional badges sitting right next to your Add to Cart button. Replace them with white space so the button becomes the clear next action.

Limit product recommendations to 3 to 4 items maximum

Position your "You might also like" section below the main Add to Cart button with clear separation. Fewer options with more space converts better than a crowded carousel of 12 products.

1️⃣ The rule change: Add 20-30% more padding and margins around your primary CTA button, isolating it with generous white space so it becomes the obvious next step.

2️⃣ Why it works: Your brain can only process 3-5 chunks of information at once. White space eliminates cognitive friction by removing competing elements, making the decision to click effortless.

3️⃣ The result: A simple visual adjustment that can dramatically boost conversions, with some businesses seeing improvements of 150% or more just by giving their CTAs room to breathe.

🔎 For this week's website review, let's look at Crate 61 Organics. Crate 61 is a Canadian handmade soap company specializing in natural, plant-based personal care products.

💡 The Good:

The sustainability story is front and center

Most eco-friendly brands bury their environmental credentials in a footer link. Crate 61 puts theirs right where you can't miss them. The homepage prominently displays that they've eliminated over 20 million pieces of plastic, maintain ISO 9001:2015 certification, and operate with zero waste production. These aren't vague claims; they're specific, verifiable numbers that give hesitant buyers real confidence.

The bundle builder turns shopping into an experience

Instead of just listing products and hoping customers add multiple items to cart, Crate 61 lets you "build your own crate" with up to six scents and save 15%. This transforms passive browsing into active creation. Customers feel like they're customizing something personal, and the business benefits from higher average order values.

The product organization matches how people actually shop

Rather than forcing visitors through endless dropdown menus, the site organizes products by use case: body care, lip balm, deodorant, bundles. The bestsellers section gives uncertain shoppers an easy starting point. This kind of thoughtful categorization reduces decision fatigue and helps first-time visitors find what they need without getting overwhelmed.

🔧 Suggestions:

Make shipping info more visible

For an e-commerce site, there's surprisingly little upfront information about shipping costs and delivery timelines. Customers shopping for handmade products often wonder about packaging and transit times. Adding a simple banner or footer note about shipping zones and estimated delivery would reduce cart abandonment from people who don't want to hunt for this information.

See you next time for another simple, high-impact strategy!

The LOGO Editorial Team