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Hi {{given_name}},

Have you ever spent hours perfecting your product page, only to watch visitors bounce without buying?

Those little social sharing icons sitting next to your "Buy Now" button might be silently sabotaging your sales. And the data says almost no one is clicking them anyway.

💡 This week's 80/20 rule - Remove all social media sharing buttons from your main product or service pages (keep your profile links, just ditch the share icons).

🧠 Think of every button on your page as a fork in the road. Each one forces your visitor's brain to make a micro-decision: "Should I click this? Share this? Or keep going?" That mental energy adds up fast, draining the focus they need to actually buy.

Research shows that 99.8% of mobile users completely ignore social sharing buttons. Those unused share buttons aren't just taking up space. They're creating what psychologists call decision fatigue, depleting the cognitive resources your visitors need to commit to a purchase.

It's like clearing the clutter off your kitchen counter before cooking a meal. When there's less competing for your attention, you can focus entirely on the one thing that matters: getting dinner on the table (or in this case, getting that sale).

🛒 Taloon.com – This Finnish hardware e-commerce store ran an A/B test comparing product pages with Facebook, Pinterest, and Google+ share buttons against pages with those buttons completely removed. The hypothesis was simple: social buttons with zero shares create negative social proof and distract from the purchase decision. The result? Pages without sharing buttons saw an 11.9% increase in "Add to Cart" clicks, proving that removing distractions directly translates to more sales.

📅 Unbounce – The landing page platform company tested their webinar registration page by reducing the number of available date options from four to three. This single simplification, removing just one choice from the decision process, increased conversions by 16.93%. They also moved their social sharing buttons from prime above-the-fold real estate to the very bottom of the page, acknowledging that sharing shouldn't compete with the primary conversion goal.

📝 QuickSprout – Neil Patel ran an experiment on his marketing blog where he initially offered three social share options: Facebook, Twitter, and Google+. Thinking more options would mean more shares, he added LinkedIn and Pinterest buttons. The counterintuitive result: adding two more sharing options actually decreased total social shares by 29%.

Delete share buttons from your sales pages

Go to your service pages, pricing pages, and contact forms right now. Find every Facebook, Twitter, LinkedIn, and Pinterest share icon and remove them completely. These pages exist to convert visitors into leads, not to get shares that almost never happen. Every button you remove is one less decision standing between your visitor and that inquiry form.

Cut your contact form down to three fields max

Open your contact form and delete every field except name, email, and one question about what they need help with. Make phone number potional or remove it entirely. One major travel company made millions extra per year just by removing one confusing form field. Fewer fields means less friction, which means more completed submissions.

Use one call to action per page

Pick the single most important action you want visitors to take on each page. Remove or hide all other buttons and links that compete for attention. Change generic "Submit" buttons to specific benefit language like "Get Your Free Audit" or "Book Your Strategy Call." When you give visitors one clear path forward, they're far more likely to take it.

Strip navigation from landing pages

When running ads to a specific service, create a dedicated landing page without your main menu. Remove links to your blog, about page, and other services. Keep only the content and form needed to convert that specific visitor. This eliminates escape routes and keeps attention focused on the action you want them to take.

Remove share buttons from product pages

Go into your product page template and delete all social sharing icons. Keep them on blog posts if you want, but your product pages should focus entirely on the "Add to Cart" button. Test this change for two weeks and track your add-to-cart rate. You'll likely see an immediate lift just from removing these distractions.

Audit every clickable element on product pages

List every button and link on your product page: wishlist, compare, share, related products, zoom. For each one, ask if it helps someone buy right now. Remove or move anything that delays the purchase decision to below the fold or into expandable sections. The goal is a clean path from product interest to checkout.

Simplify your checkout to essential fields only

Delete every form field that is not absolutely required to ship the product. Remove birthday fields, "how did you hear about us" questions, and mandatory account creation. Use auto-fill and put easy dropdown fields before harder text fields. Every extra field is another opportunity for your customer to abandon their cart.

Add urgency instead of share buttons

Replace the space where share buttons used to be with real-time inventory counts like "Only 3 left" or countdown timers for sales. These drive immediate action instead of sending people away from your page. You're swapping a distraction for a conversion trigger.

1️⃣ The rule change: Remove all social media sharing buttons from your product and service pages. Keep your profile links, just ditch the share icons.

2️⃣ Why it works: 99.8% of mobile users ignore share buttons anyway, and every extra button creates decision fatigue that drains the mental energy your visitors need to buy.

3️⃣ The result: A cleaner page that keeps visitors focused on the one action that matters: clicking "Add to Cart" or "Book Now."

🔎 For this week's website review, let's look at Popov Leather. Popov Leather is a handcrafted leather goods company based in Nelson, British Columbia, Canada.

💡 The Good:

Authentic local storytelling

The "Made in Canada, Locally made in Nelson, BC" messaging hits different than generic quality claims. Grounding the brand in a specific place and team of artisans creates instant credibility that mass-market competitors simply can't replicate.

Smart social proof through bestsellers

The "Shop Customer Favourites" section lets new visitors benefit from the wisdom of existing customers. For leather goods where quality is hard to judge from photos alone, this aggregated social proof reduces purchase anxiety significantly.

Risk-free purchasing policies

A lifetime warranty plus 90-day no-questions-asked returns removes all the friction from buying. It signals confidence in product quality while taking the financial risk off the customer's plate entirely.

🔧 Suggestions:

Add video content showing the craft

Short clips of hand-stitching, leather cutting, or products aging beautifully over time would communicate artisanal quality far better than text descriptions. Visitors unfamiliar with leather craftsmanship would instantly understand the value.

Create an interactive leather customization tool

A visual preview showing different leather finishes, stitching colors, and hardware options before purchase would boost confidence in personalized selections and likely reduce returns on custom orders.

See you next time for another simple, high-impact strategy!

The LOGO Editorial Team