Hi {{given_name}},

Have you ever poured your heart into building a great product or service, only to watch new visitors bounce from your site before they even give you a chance?

You might be missing the one thing that could instantly signal credibility: proof that someone else already trusts you.

💡 This week’s 80/20 rule - If you’ve ever been mentioned on a podcast, blog, or local news site, add their logo to your website under an “As Seen On” banner.

🧠 When someone sees you’ve already been vetted by a recognizable name, their brain skips the “should I trust this?” question entirely and moves straight to “what are they offering?”

Research shows that adding trust badges to websites can increase conversion rates by anywhere from 7% to 400% depending on implementation quality. “As Seen On” media logos specifically deliver strong conversion improvements, outperforming generic security badges and payment logos.

It’s like walking into a restaurant and seeing a “Featured in Food & Wine” sign by the door. You haven’t tasted a single dish yet, but you’ve already decided the food must be good. That borrowed credibility does the selling before you even sit down.

🏃 Holabird Sports – This sports equipment retailer strategically placed third-party trust signals at critical decision points throughout their customer journey, from landing pages to checkout. By integrating trustmarks that addressed different concerns at each stage, they achieved a 21.3% increase in revenue.

🏠 Decor Steals – This home décor e-commerce company implemented trust signals throughout their website to reduce customer hesitation and increase purchasing confidence. The result was a 17% boost in revenue per desktop visitor.

Make a list of every place you’ve been mentioned

Go through your emails, social media tags, and Google alerts. Write down every podcast appearance, blog feature, guest post, or local news mention you’ve had. Even small industry blogs count because they still represent third-party validation that builds credibility with potential clients.

Grab the logos from each source

Visit each publication’s website and look for a “Press” or “Media Kit” page where they offer logo downloads. If there’s no media kit, take a clean screenshot of their logo and crop it neatly. This leverages the authority transfer principle where your business inherits the trust those outlets have already built.

Create a simple “As Seen On” section on your homepage

Add a row of 4 to 6 logos just below your hero section or above your testimonials. Use a simple headline like “As Seen On” or “Featured In” and make sure all logos are the same height and displayed in grayscale for a clean look. This placement catches visitors early in their journey when trust decisions are being made.

Collect every product review or feature you’ve received

Search for your brand name plus “review” or “feature” online. Check if any bloggers, YouTubers, or publications have mentioned your products. Screenshot each one and save the publication name. This creates a library of credibility assets you can deploy across your site.

Place your “As Seen On” badge above the fold on your homepage

Position the logo strip where visitors see it immediately without scrolling. This establishes credibility before they start browsing products and reduces the mental friction that causes early bounces.

Display trust badges on your checkout page

Add your media logos alongside payment security badges like PayPal, Visa, and SSL certificates. Research shows placing badges near checkout can increase conversions by up to 42% because this is where purchase anxiety peaks.

1️⃣ The rule change: If you’ve ever been mentioned on a podcast, blog, or news site, add their logo to your website under an “As Seen On” banner.

2️⃣ Why it works: Authority bias causes our brains to automatically assign greater credibility to anything associated with established institutions. Visitors inherit the trust those outlets have already built.

3️⃣ The result: A simple credibility signal that can improve conversions, shorten sales cycles, and turn hesitant browsers into confident buyers.

🔎 For this week’s website review, let’s look at Kalon Ceramics. Kalon Ceramics is a handmade artisan pottery business based in Toronto, Canada, specializing in thoughtfully crafted glazed stoneware pieces.

💡 The Good:

Meaningful brand philosophy integration

The name “Kalon” comes from a Greek word meaning beauty that encompasses both physical and inner aspects. This philosophy appears throughout the site, elevating the brand beyond functional tableware into meaningful objects for mindful living.

Authentic founder storytelling

Anne Gibson’s creative journey is front and center, including her pandemic challenges and decision to invest in her own kiln. This transparency transforms purchases into support for an independent creator rather than simple transactions.

Curated seasonal collections

Rather than an overwhelming catalog, products are organized into cohesive collections like “Floral ceramics as fresh as the season.” This makes discovery easier and creates visual coherence that reinforces the brand aesthetic.

🔧 Suggestions:

Add process videos

Short clips of Anne at the wheel or glazing pieces would bring the handmade value proposition to life. Video content builds trust and creates shareable moments that extend brand reach on social platforms.

Clearer inventory communication

The site could better communicate what’s in stock versus made to order, along with estimated production timelines. This transparency actually reinforces the handmade nature while managing customer expectations.

User generated content gallery

An Instagram connected feature showcasing customer photos would provide authentic social proof. Seeing how others display their Kalon pieces in real homes deepens emotional connection and builds community.

See you next time for another simple, high-impact strategy!

The LOGO.com Editorial Team