Don't wait. Sign up for for free to unlock this side hustle database. Unlike generic "start a blog" advice, here are 45 actual business ideas with real earning potential, startup costs, and time requirements.

Discover weird businesses, overlooked opportunities, and practical ways people are making money right now.

Hi {{given_name}},

How many people fill their cart, reach your checkout, then vanish the moment your site asks them to create an account?

That one required step might be quietly turning ready buyers into people who never come back.

💡 This week's 80/20 rule - Add a clear guest checkout option so people can buy without being forced to create an account first.

🧠 Every extra hoop between wanting something and paying for it is friction, and forcing a shopper to create an account is one of the heaviest hoops there is. When Baymard asked people why they walked away from a cart they had already filled, 19% said it was because the site wanted them to make an account first.

The real issue is a mismatch of intent. Someone at your checkout came to buy one thing today, not to join a club, invent a new password, and manage another login. Asking for all of that mid purchase breaks their momentum at the exact moment they were ready to pay.

It's like a corner shop that makes you fill out a membership form at the till before it will ring up your coffee. Most people would set the cup down and walk out, not because they stopped wanting it, but because the paperwork was not worth it.

🛍️ ASOS – This online fashion retailer once made every shopper create an account before buying, and watched carts stall at that exact screen. They swapped the mandatory sign up for a plain guest option, changed nothing else about the fields, and let people pay as guests. That single change drove 50% more checkouts.

🎨 Creative Market – This digital design marketplace found that most shoppers dropped off the moment they were asked to sign up or sign in. They built a guest checkout that showed the payment fields by default instead of a login wall, and kept account creation optional at the very end. For logged out shoppers, that redesign delivered a 40% lift in conversions.

👟 Level Shoes – This luxury footwear retailer blocked shoppers with a sign in or register screen before they could finish buying in its app. The team removed that wall and let guests check out with just their contact and shipping details. Guest shoppers saw their completion rate jump by 20%.

Let people enquire without an account
Never put a login or sign up wall in front of your contact or booking form. A first time visitor should be able to send an enquiry or request a quote with nothing more than a name, an email, and a short message. Save any account step for after they have booked.

Take deposits without a portal login
If you collect a deposit or a payment to hold a slot, use a simple payment link that opens straight to the card fields. Do not route clients through a client portal signup just to pay you. The goal is money in, not another password for them to forget.

Offer the account after, not before
Once someone has booked or paid, then invite them to save their details for next time. A line like "Want to rebook faster next time? Save your details here" turns account creation into a reward instead of a toll gate.

Ask only for what you need
Every extra field on your booking form is a reason to quit. Cut anything you do not need to deliver the service. Name, contact, and the request itself are usually enough to start the conversation.

Make guest checkout the obvious default
Put a clear "Check out as guest" button next to the login, or skip the login screen entirely and take shoppers straight to the payment fields. Do not hide the guest path in small grey text under a big "Create account" box.

Offer the account on the confirmation page
After the order is placed, show a one click "Save my details for next time" option that turns their guest order into an account with a single tap. They get the convenience, and you never blocked the sale to get it.

Turn on express wallets
Enable Apple Pay, Google Pay, and Shop Pay so returning shoppers can buy in a couple of taps without typing anything. These wallets let people pay as a guest and skip the whole form, which is guest checkout at its fastest.

Only ask for what you need to ship
Drop every optional field from the checkout. You need where to send it, how to reach them, and how they are paying. A birthday field or a "how did you hear about us" box can wait for later.

1️⃣ The rule change: Add a clear guest checkout so people can buy without being forced to create an account first.

2️⃣ Why it works: A forced account is friction at the worst possible moment. When shoppers reach checkout they came to buy, not to join, and 19% abandon a ready cart because a site made them register.

3️⃣ The result: Fewer abandoned carts, more finished orders, and shoppers who still get the option to make an account when it actually suits them.

🔎 For this week's website review, let's look at Outpost Coffee Roasters. Outpost is a specialty coffee shop and small batch roastery based in Toronto, Canada, selling single origin beans, blends, and brewing gear online.

💡 The Good:

The deep product galleries
Each coffee comes with up to eight photos, including shots of the actual farm and the growers behind the beans. That is a smart move for a product people cannot taste online, since it shows the origin story and builds trust right on the page.

The plain, well sorted menu
The main navigation uses clear labels like Coffee, Goods, and Learn, with tidy subcategories underneath. A first time visitor can find single origin, decaf, or a grinder in one glance, which keeps people moving toward the buy button instead of hunting.

The genuinely useful Learn hub
Sections like Coffeeology, Home Brewing, and a full FAQ do real teaching, not filler. This kind of content brings people back between orders and quietly positions Outpost as the expert worth buying from.

🔧 Suggestions:

Make the Add to cart button the clear winner
On the product page, Add to cart is a thin white outlined button sitting right above a bold purple Buy with Shop button, so the main action looks secondary. Giving Add to cart a solid, high contrast fill would make the primary step obvious instead of letting the express button steal the eye.

Add a quick buy to the product cards
On the New Arrivals row, each card shows the coffee and its price but no add button, so buying always needs an extra click into the product page. A quick "Add to cart" on the card would shorten the path from browsing to bag.

Put review stars near the buy button
There are no visible ratings on the product pages, so a hesitant first time buyer has nothing to lean on at the moment of doubt. A short star rating or a line of recent reviews right beside "Add to cart" would take away that last bit of hesitation.

See you next time for another simple, high-impact strategy!

The LOGO Editorial Team