For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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What is 80/20? Created by LOGO.com, every issue shares ways to make income with AI where AI does 80% of the work so you only do the 20% that matters.

While you were making your logo, LOGO.com’s AI quietly built a website around your brand. Same logo, same colors, same fonts, already assembled and waiting.

The AI 80%: Design, layout, copy, and a free web address are already done. Templates regenerate around your brand in one click, so trying a new look never breaks anything.

1. Open it. 👉 See your website for {{business_name | your brand}}

2. Press Publish. Your site goes live on a free web address instantly.

Total time: Under 5 minutes.

About 67.8 million people in the U.S. speak a language other than English at home, according to the Census Bureau. Plenty of them walk past a local taqueria, bakery, or noodle shop every day and still aren't sure what half the menu says.

The AI 80%: The owner sends the menu. AI writes a clean second language version that keeps dish names people already know, explains the rest in plain words, and drafts a small window sign that says the menu is available in that language.

Start with this prompt: “Here's my restaurant menu. Translate it into [language] for customers in my neighborhood. Keep well known dish names as they are and add a short plain description under each one. Use simple, friendly words, not formal ones. List any word you're unsure about so a native speaker can check it. Then write a short window sign that says our menu is now available in [language].”

The pricing: Around $120 for a one page menu in one language, then $40 each time the menu changes. A second language is $80 more. Ten spots on one busy street is a real little business.

1. Find a native speaker. Pay a friend or a local student a few dollars to read every line before the owner sees it. AI gets most of it right, not all of it.

2. Match the original. Use the same layout, fonts, and prices so the two menus look like they belong together.

3. Walk the street. Bring a printed sample of one menu to the shops next door. Seeing it does the selling.

Total time: About 2 hours per menu, then 30 minutes per update.

Litmus has estimated that email marketing returns about $36 for every $1 spent. Most small shops already have a customer list from their till or booking app. What they don't have is anyone with time to write to it.

The AI 80%: The owner sends a few photos and two or three things that happened this month. AI turns them into a short friendly email with a subject line, one story, what's new, and one simple reason to come in this week.

Start with this prompt: “I run a small [type of shop] called [name]. This month: [two or three things that happened, new products, an event]. Write a friendly email to my regular customers under 200 words. Open with one short story, then what's new, then one clear reason to visit this week. Write three subject line options under 45 characters. Sound like a neighbor, not an ad.”

The pricing: Around $150 a month for one email, or $250 for two. Five shops is a steady monthly income from a laptop.

1. Ask for one real story. A new puppy at the shop or a regular’s birthday beats any sale announcement. Get one from the owner every month.

2. Keep their voice. Read two of the owner’s old posts or texts first, then edit the draft until it sounds like them.

3. Report one number. Send the owner the open rate each month. A number they can see keeps them paying.

Total time: About 1 hour per email.

Every Sunday someone sits down to figure out dinners for the week and a grocery list to match. A printable weekly meal planner does that job every single week, all year, with nothing to restock.

The AI 80%: AI writes the planner sections, a starter list of 30 easy weeknight dinners, sorted grocery list headings, and the listing text.

Start with this prompt: “Create the content for a printable weekly meal planner: a 7 day dinner grid, a grocery list sorted into produce, dairy, meat, pantry, and frozen, and a page of 30 easy weeknight dinners under 30 minutes. Then write a 150 word Etsy listing description and 13 tags.” You lay it out in Canva and save it as a PDF.

The math: MyLifePlans sells printable planners, including meal planning pages, and has passed 196,000 sales on Etsy with a 4.9 rating.

1. Pick one kind of eater. Busy parents, one person households, and budget shoppers each want a different planner. Choose one.

2. Make it easy to print. Letter and A4 sizes, light ink, and plenty of room to write by hand.

3. Add a new pack each month. Seasonal dinner lists and holiday baking pages bring buyers back to the shop.

Total time: About 3 hours per planner, then about 1 hour a week.

81% of customers across all industries try to take care of a question themselves before they reach out to a real person, according to Harvard Business Review. If your website doesn't answer it, they call, or they quietly go somewhere that does.

The AI 80%: One paste turns the questions you hear every week into a clear FAQ page you can drop onto your website.

Save this prompt: “I run a small [type of business]. Here are the questions customers ask me most: [list them]. Write a friendly FAQ page with a short clear answer to each, in plain words, under 60 words per answer. Add any important questions I forgot, mark them as suggestions, and finish with how to reach me if the answer isn't there.”

The math: About 20 minutes once, and every question it answers is a phone call you don't have to take.

1. Write down the questions. For one week, jot down every question a customer asks you. That list is your page.

2. Check every answer. Fix prices, hours, and policies yourself. AI doesn't know your rules.

3. Link it everywhere. Add the page to your website menu, your Google profile, and your email signature.

Total time: About 20 minutes to set up.

Thank You Note Helper. For $3, the parent buried under a pile of opened birthday gifts snaps one photo of the pile, types who gave what, and gets back a warm, different thank you note for every single person, ready to copy onto a card. ✉️

Why it might actually work: Everyone means to send the notes. Most of us are still staring at a blank card two weeks later. Three dollars to get it done tonight is an easy yes, and birthdays, weddings, and baby showers keep coming all year.

The AI 80%: AI reads the list, writes a short note for each person that names the gift and one way it will be used, and changes the wording so no two notes sound the same.

1. Ask for one detail. A line like “Grandma knitted it” makes the note sound real.

2. Keep them short. Three sentences fit on any card and still feel personal.

3. Offer kid versions. Simple notes a child can copy in their own handwriting are the version parents come back for.

Total time: About 5 minutes per pile of gifts.